Our team

His work is particularly focused on situations where thoughtful strategy and local knowledge matter: helping sellers reposition homes that were previously listed but did not sell, guiding clients relocating to Greater Victoria from the Lower Mainland, Alberta, and Ontario, and representing higher-value and unique properties.

Before entering real estate, Alex spent six years with Foundation Building Materials, then the second-largest building material distributor in North America, where he became the youngest branch manager in the company’s Canadian operations. His background in the building industry gave him extensive knowledge of construction, building materials, and Greater Victoria’s developing areas, experience that continues to inform the way he evaluates properties and advises clients today.

For sellers whose homes have previously been on the market without selling, Alex takes a fresh look at the factors that may have affected the result, from pricing and positioning to presentation, marketing, and changing market conditions. His approach begins with understanding what happened the first time and building a new strategy around the property and its likely buyer. Past results include a Salt Spring Island waterfront property that had been on the market for more than two years before selling in 62 days following its relaunch, and a Victoria character home that sold unconditionally in eight days after a previous 189-day listing.

Relocation is another significant part of Alex’s practice. For clients moving to Greater Victoria, he helps translate the differences between communities that can be difficult to understand from listings alone, including housing styles, commute patterns, school catchments, neighbourhood amenities, and the lifestyle trade-offs between areas such as Oak Bay, Saanich, the Peninsula, and the urban core.

Alex also works extensively with owners of premium and long-held properties, where pricing, preparation, construction history, and market positioning can have an outsized influence on the sale. His approach is grounded in market data, careful preparation, and helping buyers understand the value of the property rather than relying on salesmanship alone.

Alex is an MLS® Gold Award recipient, recognizing the top 10% of Victoria Real Estate Board members, and an eXp ICON Agent. He leads North Pacific Homes Group alongside Ricki-Lee Jewell and Steven Reilander and lives with his family on the Saanich Peninsula.

Ricki-Lee moved to Victoria from Winnipeg in 2017 because she had always dreamed of living by the ocean and she still pinches herself daily! She spent six years working in the not-for-profit sector in Victoria and has a Bachelor of Environmental Studies from the University of Manitoba and a Diploma in Public Relations from the University of Victoria.

Steven knows the power of storytelling and brings this strength to his marketing. His community work with the David Foster Foundation helped raise over $10 million for Canadian families. After years of building relationships and achieving exceptional results across diverse industries, he is excited to help clients reach their real estate goals here on Vancouver Island.